The Art of Realizing ROI from Attending an Event

Mar 25, 2026

11:00 AM ET

Meet Your Speakers

Ernie Humphrey

CEO @ Treasury Webinars

Brian Rooney

Senior Account Executive @ Panax

About

Finance professionals attend conferences with good intentions… but without a clear framework. Sessions are chosen randomly, sponsor booths feel overwhelming or sales-heavy and great conversations don’t turn into follow-ups.

In this webinar, Ernie Humphrey (Treasury Webinars) and Brian Ronney (Panax) provide a clear, practical framework for approaching industry events strategically. They will help you turn conferences from passive attendance into active market intelligence and opportunity generation.

Join us to discuss:

How to choose the right events based on your company’s 12-month goals
How to evaluate sponsors and understand what they signal about the market
How to select sessions strategically, not emotionally
The exact questions to ask peers and vendors to gather real insight
A 48-hour and 30-day post-event action framework